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William Hovarth


Thermoformed Packaging,Packaging Design,Packaging Solutions,Plastic Packaging
 

The Top Markets in the Plastic Packaging Industry


By William Hovarth at 2012-10-09 05:45:53
Just as in any industry, the plastic packaging world has a list of the markets that require the most overall packaging and the most custom packaging. While the entire list may be diverse, the typical top five industries are ones you may have guessed and include medical and pharmaceutical packaging, food packaging, retail packaging, and cosmetics packaging. Vacuum forming and other packaging techniques are used to meet the individual needs of each industry and product, and a top packaging company will be able to fulfill the demand of everyone. For a better understanding, here is a brief breakdown of the top markets of the plastic packaging industry.

Medical and Pharmaceutical

As you can imagine, sterility is a top priority for hospitals and pharmacies worldwide. Processes such as vacuum forming provide an airtight seal and new plastic packaging including SafeEdge trays offer safe and easy handling. Blister packs and clamshells round out the best custom packaging templates for medical and pharmaceutical supplies. And regardless of the product being packaged, medical grade materials and clean room facilities are benchmarks of a reputable packaging company.

Food Packaging

Corner deli’s, city restaurants, and large food companies all have unique demands for custom packaging. From shelf stackable packages to recognizable carryout boxes, a packaging company will have a large variety of packaging to create while maintaining a standard code of freshness. Any respectable packaging company will also be certified by the SQF (Safe Quality Food) program, a worldwide food safety and quality certification system.

Retail Packaging

Instead of sterility and freshness, ease of stocking and product identification are the two most important factors of retail packaging. Once a business is ready to market a new product they want plastic packaging as soon as possible. Custom packaging designs should be drafted within a few days and once they are ready to ship there should be no worries of damage during storage and delivery. Retail packaging is plays an integral role in marketing the product, but good looks must be backed by a functional side as well.

Cosmetics Packaging

As one of the more diverse product lines to package, cosmetics present a particularly challenging assignment due to their ever-changing market. Seasonal fashions and popularity weigh heavily on the customer base, and if a cosmetic company needs to shelf a product fast to compete they need a packaging company who can answer the call. Lipsticks, eyeliners, powders, and lotions all need custom packaging that will create brand recognition once it is on the shelves. The cosmetic industry is highly competitive and customers must be able to easily recognize a brand while browsing.

When a company is considering Packaging Design, functionality, attractiveness, and eco-friendliness are all of equal importance. Please know our capabilities.

Read my articles at http://www.articlemonkeys.com/Finding-the-Right-Plastic-Packaging-for-a-Deli-or-Restaurant-381228.html and check my bookmarks at http://www.prmsp.net/user/history/williamhovarth/ .
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